Heilan Light

292 - Good to be Home, originally uploaded by North Light.

It has been many months since I last posted to my blog, 2008 has been a busy year for me both in terms of photography and as a hotelier.
Long shifts in the hotel in the summer meant that what little time I had for photography was devoted to my 366, a photograph a day posted to my flickr pages. As this draws to a close I have to admit that this has been a interesting experience, more about this at the end of the year.
In the last few months I have had more time to devote to photography, the main result being Heilan Light my website, this was remarkably easy to set up and even if I say it myself, I am pleased with the results.

A Few Days on the West Coast

145 Gairloch Harbour Reflections, originally uploaded by North Light.

We managed to escape for a couple of days over the weekend, despite being a Bank holiday weekend the weather was stunning and although we did quite a few miles it was a very relaxing break.

Now to the serious bit, the west coast was busy, the north coast was quiet.
So the tourists go to the west coast because it's better, no way, I think its more to do with people's perception of where to go for a holiday in Scotland.
The west coast is well known, has had a well developed tourist industry for many years, the north coast has not been promoted to the same level, people come here to go to John O'Groats, to catch the ferry to got to Orkney, for fishing, shooting and a few to tour the area, but we don't get the numbers the area deserves.
How do we change this? Should we expect VistScotland to do this for us? Do we have to do it locally? I guess there is no simple single answer, we should expect VisitScotland to promote the area, but they have a limited budget and will concentrate on areas that pull the majority of visitors, the North Highlands Scotland group is starting to make an excellent job of promoting the area, http://www.northhighlandsscotland.com/ , but this will take time, it's the long haul, should we link with Visit Orkney? It would make some sense, certainly we can learn from them as they have a well developed tourism industry.
I think the real development has to come from the area, but we should be ensuring we ask for, and get the support of VisitScotland, The Highland Council, Historic Scotland, The Scottish Government and any other agencies that we feel can assist us in promoting this beautiful part of Scotland.

Promoting the North Highlands

Unlinked, originally uploaded by North Light.

As with any business advertising is an necessary evil, the tourism industry has many firms promising to increase your sales for a slice of your hard earned profits! After nearly four years in the industry I would say that in many cases the only business to increase it's profits from this in the advertising company. But one would think that the countries national tourism agency would be worth supporting.
Scotland's national tourism agency is called VisitScotland, and along with VisitScotland.com which it part owns provides international and national marketing, booking website, quality measurement and grading, and local tourist offices.
For this we contribute by paying membership fees, quality inspection fees, advertising fees and commission on bookings.
For the last few years I have been hearing rumors that the promotion of the far north by some of these offices was a bit lacking, I would tend to discount these stories as gossip, but last weekend some guests relaid an interesting tale. They had gone to one of these offices and asked about the North Coast and the Orkneys, only to be told that they would be better going to Skye.
Now I think Skye is beautiful, but so is the far north, it's early in the season and we need every visitor we can get, so I have to say I am more than a little peeved that part of the body that is supposed to be promoting tourism for the whole of Scotland is promoting one area above another.
It's difficult enough to get tourists, we could really do without part of our national tourist agency actively trying to persuade them not to come.


Ok rant over!

The photograph is of Sandside Harbour, Reay, Caithness.

Tourism

Early Birds, originally uploaded by North Light.

I note from the Highland Council's website that they are conducting a online survey on the development of John O'Groats, in their own words "We need your help! Please help us to scope the potential for John O’Groats as a visitor destination"
Now sadly the link to this survey is buried away under "Tourism Development"
Surely this should be a front page item? John O'Groats is one of Scotland's best known locations, yet the Hotel is falling down, the foundations of the next phase of development are overgrown and long abandoned. The Operators of the shops and other facilities there deserve a lot of credit and support for their perseverance in this beautiful corner of Scotland.
This should be the focal point for the development of tourism in Caithness and North Sutherland.

So here is the link to the page, please do the survey, the far North of Scotland is a stunning place and tourism has to be a key part of it's future.

http://www.highland.gov.uk/leisureandtourism/tourismdevelopment/

What, No Surf!

112 - Calm, originally uploaded by North Light.

Today is the first day of the O'Neill Highland Open Surf competition, I was on Thurso beach last night, flat calm, you could have gone out into the bay in a boat made of paper, and it would have been safe!
Lets hope the swell behaves and give all the Surfers staying in the town a good competition.

Beach Graffiti

98 - Beach Graffiti, originally uploaded by North Light.

Ok, so I am going to have to admit that now the hotel is partially open, 4 nights a week, that I really am not achieving my goal of a post a week to my blog! There just does not seem to be enough time in the day.
We are at present busy with a series of 4 night tours, which so far are going very smoothly, and the vast majority of the guests are a pleasure to have.
I am still uptight about our Politicians meddling with licensing laws and alcohol duty, so we'll leave that subject well alone!
The weather, well I hope that last weekend's cold snap is the end of winter, and that we can look forward to a warmer summer than last year, and maybe a few more tourists exploring the beautiful area I live and work in.
The photograph, my photo of the day for the 8th of April, I hope that I don't have to do too many like this, got onto the beach late afternoon, it had started raining on the way to Dunnet, it was raining heavily, there was a biting cold wind, hence I was feeling very unmotivated, considering the circumstance I am very pleased with the result!

Tranquillity

Tranquillity 2, originally uploaded by North Light.

I don't often do B & W, but this image struck me as I worked on the colour version that it would be better in Black and White.

Anyway, I need images like this when I listen to our Politicians on the subject of alcohol.
Why do they think that the solution to drinking problems is to increase the costs, ie duty and the cost of licensing premises?
Do they not understand that the Tourist and Hotel trades are important to Scotland?
Reading some of their comments they obviously do not.
Licensing costs, the new cost have increased by a factor of 5 for renewals for our hotel, plus annual charges.
I accept things change, and do not have a problem with the concept that the fees should pay for the system, Yet Councils are employing extra staff, surely this suggests the new system is more bureaucratic and hence not as cost effective?
I strongly object to some of the comments that have been made by politicians, I quote Mr MacAskill, our Justice Secretary,

"They would dispense with the "outdated and dogmatic" mindset that selling alcohol was a right."

"It is not," he added. "It is a privilege."

Hmm, as an operator of a Three Star Hotel, that brings a lot of tourist trade into the area, to be awarded the Three Start rating I have to have a Bar, it's one of the criteria! It's not a privilege, it's a requirement.

As for heavy increases in duty to help curb binge drinking, the vast majority of people drink in sensible moderation, and a good operator will, as his license requires not serve alcohol to someone who has had too much.
Cheap alcohol will still be available, the supermarkets sell for less than I can buy for! Having high duty on alcohol will only increase the illegal import of Alcohol for sale from other parts of the EU.

Alcohol abuse is a problem, but the solutions are not as easy as putting the taxes up! It's a cultural problem, the solution is to change the culture. Its about education, not penalising one of the countries major industries, who are already having to cope with big rises to their operating costs due to rising energy costs.

Oh I need to go and look at the photograph again!