Monday, 19 May 2008

Promoting the North Highlands

Unlinked, originally uploaded by North Light.

As with any business advertising is an necessary evil, the tourism industry has many firms promising to increase your sales for a slice of your hard earned profits! After nearly four years in the industry I would say that in many cases the only business to increase it's profits from this in the advertising company. But one would think that the countries national tourism agency would be worth supporting.
Scotland's national tourism agency is called VisitScotland, and along with which it part owns provides international and national marketing, booking website, quality measurement and grading, and local tourist offices.
For this we contribute by paying membership fees, quality inspection fees, advertising fees and commission on bookings.
For the last few years I have been hearing rumors that the promotion of the far north by some of these offices was a bit lacking, I would tend to discount these stories as gossip, but last weekend some guests relaid an interesting tale. They had gone to one of these offices and asked about the North Coast and the Orkneys, only to be told that they would be better going to Skye.
Now I think Skye is beautiful, but so is the far north, it's early in the season and we need every visitor we can get, so I have to say I am more than a little peeved that part of the body that is supposed to be promoting tourism for the whole of Scotland is promoting one area above another.
It's difficult enough to get tourists, we could really do without part of our national tourist agency actively trying to persuade them not to come.

Ok rant over!

The photograph is of Sandside Harbour, Reay, Caithness.

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